About this event
We look at marketing as a discipline that helps companies do more than just communicate. We want to show how marketing relates to the product and business – and why it makes sense to think about all three areas together.
Who are Marketing Masters for?
For marketers who want to do marketing more thoughtfully, with a greater emphasis on the customer, product, and business.
For freelancers who need to keep up with industry developments, new tools, and changing client expectations.
For owners of companies, startups, and smaller brands who want to get more out of marketing than just individual campaigns.
For aspiring marketers who want to gain a broader view of the field and hear real-world experience.
We build the program to appeal to people with various levels of marketing experience, budgets, and backgrounds – from those with years of experience to those managing marketing alongside many other company agendas.
What to look forward to?
Six speakers will take the stage again: four with experience from agencies and freelancing, and two with a perspective from corporate practice, where marketing meets customers, products, business, and the company's internal reality every day.
There will be plenty of room for questions – within the program and informally during breaks. And, of course, we must not forget the Liberec vibe, excellent refreshments, and plenty of great coffee.
